Longtime Alamosa resident William Elmer (Bill) Price, 83, passed away on March 11, 2014 at the Bridge Assisted Living Community in Alamosa. His family invites friends to participate in a tribute to his life, which will be held at 2 p.m. on Saturday August 16, 2014 at the Bridge (located at 3407 Carroll Street, Alamosa, Colorado 81101).
Bill Price was born in Roswell, New Mexico to parents Elmer F. Price and Louise Noel Price. The family moved to Alamosa in 1945 when his father bought a business that became Price Oil Company. Bill graduated from Alamosa High School in 1948. He served in the 430th Engineer Construction Battalion during the Korean War. Returning to Alamosa he studied at Adams State University (then Adams State College) and graduated with a degree in Business in 1956. While in college he married Barbara L. Johnson.
Bill and his brother, Charles Curtis (Curt) Price, joined their father in business in the early 1950s. Price Oil Company owned and operated Phillips 66 filling stations throughout the San Luis Valley. The company was also active in other areas: as a partner in building the Holiday Inn and the Bonneyville housing development east of Alamosa, owning the Price East Alamosa Water Company, owning the Alamosa Tire store, and investing in real estate. Bill was an active member of the business community and a member of the Jaycees.
Bill was an avid golfer, mountain climber, camper, skier, runner, and pilot. He climbed many of Colorado's Fourteeners and also climbed in Mexico. He had the unusual experience of being hit by lightning while mountain climbing. At Wolf Creek Ski area he was known to employees and regulars as "Powder Bill" because he loved to ski off-trail in the powder snow. He ran in many marathon races including the Honolulu Marathon.
He was preceded in death by: his father, mother, brother, and his son Donald L. Price.
Survivors include his sons: Charles R. Price (and wife, Vicki) of Longmont, CO, Bobby E. Price of Las Vegas, NV, David C. Price of Aurora, CO, daughter Brenda Jean Huss (and husband Fred Huss) of Martha’s Vineyard, MA., three grandsons and two great grand-daughters.
Cremation was selected and the Rogers Family Mortuary in Alamosa is in care of the arrangements. In lieu of flowers or to honor Bill’s memory, a contribution may be made to the Adams State University Foundation, Bill’s alma mater, or to a charitable organization of the donor’s choice in Bill’s name.

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